Free website checklist

Business Website Readiness Checklist

Use this checklist to review whether your website is ready to support Google searches, referrals, social media traffic, and real customer inquiries. A good small business website should be clear, mobile-friendly, trustworthy, easy to contact, and set up responsibly.

1. First impression

• Does the top headline explain the business in one clear sentence?
• Can a visitor tell what city or service area you serve?
• Is the main button obvious, such as call, book, request quote, or email?
• Does the page look professional on a phone?

2. Lead flow

• Is there a phone number, email, booking link, or form within easy reach?
• Does every major section guide the visitor toward a next step?
• Are forms short enough that people will actually finish them?
• Do thank-you pages or follow-up instructions tell people what happens next?

3. Local SEO basics

• Does the title tag include your service and location when appropriate?
• Does the page mention nearby cities naturally?
• Are service pages specific enough for Google to understand them?
• Does your Google Business Profile point to the right website page?

4. Trust signals

• Do you show who owns or runs the business?
• Do you include clear services, pricing guidance, process, FAQs, or examples?
• Do you have policy pages and honest expectations?
• Do visitors know why they should choose you over another local option?

5. Practical security setup

• Do you control the domain, hosting, website files, and recovery email?
• Are forms protected from spam and collecting only what you need?
• Is HTTPS active?
• Are old users, old passwords, and unnecessary access removed?